Research Center

Research Center for Business Models in the Digital World

As part of a cooperation, the Fraunhofer Institute for Integrated Circuits and the University of Bamberg have founded the Research Center for Business Models in the Digital World. Here you can find out more about the organization and the team at the Research Center.

The Research Center for Business Models in the Digital World was founded in Bamberg in January 2015 and is based on three pillars. In a university-based research group, the scientific basis for designing business models in the digital world are worked out both qualitatively and quantitatively.

model eng

To this end, seven chairs work together and make research contributions to the areas of supply chain management, company management and controlling, international accounting, marketing and marketing intelligence, production and logistics, and innovation management. A research group based at Fraunhofer merges the results into processes and tools, carries out a practical evaluation of these, and continues to develop them further. A network of industrial companies, which is permanently mobilized with the suitable means, is intended to provide assistance.

The team

Here you can find our employees