Annual conference 2016

Annual conference on “Strategies of Digitization “

In 2016 the Reserach Center of Business Models in the Digital World hosted the Annual Conference “Strategies of Digitization” on 10th and 11th November.

The Fraunhofer Institute for Integrated Circuits IIS with its research group Supply Chain Services SCS operates in cooperation with the University of Bamberg the “Research Center for Business Models in the Digital World”. In the scope of this cooperation the 2nd Annual Conference about “Strategies of Digitization” took place in Bamberg on the 10th and 11th of November 2016.

With the vision of a networked economy, the discussion about strategies for the digitization of business models has increased significantly in the last years. Many companies ask themselves what opportunities the digital transformation offers to their present business model.

During the Annual Conference an intensive and high-quality exchange between practice and science allowed answering several interesting questions. It became particularly clear, that through the digitalization, from a strategic point of view, serval opportunities emerge for companies of all size, but the risks must not be ignored. In addition, by presenting current research results scientific contributions illustrated possibilites to systematise digitization projects.

Over the two days the consistently high-quality presentations, showed how similar the questions about digitization across different industries are.

The Annual Conference of "digitization strategies" thus provided a valuable contribution to the multi-faceted questions of digitization strategies.

Some impressions of the Annual Conference about “Strategies of Digitization” in 2016:

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By Starting the video data will be transfered to Youtube.

Speakers of the following companies shared their experience regarding the development and realization of their digitization strategies.

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