Annual conference 2015


On October 8th and 9th 2015, the Research Center for Business Models in the Digital World organized a business-oriented conference on “Digitalization and value creation.”

Renowned key-note speakers from the business and academic sectors presented on the topics, challenges and solutions relevant to the context of company digitalization. A main focus was placed on the effects of companies’ digital transformation on their business models. The particularly high quality of the contributions was evident in the interdisciplinary view and the examples of different industry sectors. Furthermore, the combined view against the backdrop of the most up to date research findings based on academic studies and companies’ practical experiences provided valuable insights and stimuli.

GfK Verein: Disruptive Business Model Innovation – innovation blindness and approaches for overcoming it

SAP: Industry 4.0 and the Internet of Things – new business models and the importance of software

Copenhagen Business School: Prey or Predator in the business Ecosystem? Basic questions regarding Services, Business Models and Innovation.

KUKA: Connect Four – what do Industry 4.0 and 4 disruptive revolutions in automation technology have in common?

BMW: BMW ConnectedDrive – Basis for digital services and mobility services

Some impressions of the Annual Conference about “Digitalization and value creation” in 2015:

IMG 1929 klein      IMG 2148 klein      IMG 2174 klein


By Starting the video data will be transfered to Youtube.

The 2015 conference was supported by contributions from the following organizations:

bmw Group          bosch     Kuka

  SAP grad C prefDimersio                cbs


GFK Verein         B                      Mediengruppe Oberfranken

  Siemens            iis logo           Uni Bamberg